What is a Copywriter?

What is a copywriter, and can you become one? Will Awdry explains it all.

Will Awdry runs the D&AD Creative Training Course – Writing For Advertising. Find out more and book your place now: http://www.dandad.org/en/writing-advertising/

D&AD Creative Training sessions are primarily designed to be of benefit to creative professionals at all stages of their careers.

Attendees will gain confidence and hone their skills in traditional creative disciplines – art direction and copywriting, for example. Or learn techniques such as how to structure a brilliant presentation, how to propagate ideas using digital media, how to have ideas in the first place and much more besides.

D&AD represents global creative, design and advertising communities and celebrates brilliance in commercial creativity.

This session is designed to help you increase the odds of your ideas making it to the outside world. It will teach you how to structure an effective creative pitch presentation. Present your ideas with more confidence. Pitch your idea or execution so that it’s easier for a client to buy it than turn it down. You’ll also learn how to read the mood in the meeting room, and adjust your presentation accordingly. And, perhaps most important of all, how to answer questions that are critical and handle objections in a tactful way. It’s an ideal day for those looking for creative pitching professional development or creative pitch development. By the day’s end you will emerge as a more confident and more competent presenter.

D&AD represents global creative, design and advertising communities and celebrates brilliance in commercial creativity.

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