Breakthrough advertising – Eugene Schwartz [BOOKS FOR ENTREPRENEURS & COPYWRITERS]

Breakthrough advertising is a classic book on copywriting that can help just about any salesman or entrepreneur learn how to sell more, tell better stories or even create a better presentation. When the steps in this book are followed it makes it easier to not have to overcome objections or deal with rejection in the sales process. This book can be used to simplify the sales message, improve a sales letter or even create a powerful advertisement to sell more. Sales sabotage can be multiplied when sales messages are not created properly or a presentation falls flat.

This video was filmed on the North Shore of Oahu at Waimea Bay April 25th 2015

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Persuasion & sales expert Scott Sylvan Bell

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