Preneurcast146: Joe Sugarman on Direct Response Marketing + Copywriting

http://preneurmarketing.com/

This is a super exciting update to write, as this week we started the “new season” of the PreneurCast Podcast.

After a couple of months’ hiatus, we’re back with some amazing interviews and conversations, ready to be shot out of the pipe – including Michael Gerber, Robert Allen, Daniel Coyle.

It’s been so much fun chatting with some of these business and marketing legends, and I’m so excited for you to listen, learn, apply – and then get your feedback in the comments below!

Now we decided to start the new season off with a conversation with a true direct-response marketing pioneer – Joseph Sugarman.

Tagged the “Mail Order Maverick” by The New York Times, Joe is a groundbreaker in every sense of the word.

Through his company JS&A, using direct marketing, Joe was a pioneer and led the world in marketing what was then space-age technology – pocket calculators, cordless phones, digital watches and personal home computers.

Not only did he lead the way with the products he chose to market, but also in the way he marketed them – introducing the concept of using toll-free numbers to take credit card orders over the phone, which was unheard of at the time.

He then stumbled upon this new thing called Infomercials, which led to the sale of 20 million pairs of BluBlockers sunglasses.

Joe and I talk about this incredible journey and the subsequent books he’s written on the subject of marketing – Triggers, The Adweek Copywriting Handbook, and Success Factors.

This episode is such a great one to start off this new series of shows with, so sit back and enjoy Joe Sugarman.

Links:
Books:
Triggers – Joe Sugarman
Amazon: http://preneurmarketing.com/triggersbook
The AdWeek Copywriting Handbook
Amazon: http://preneurmarketing.com/adweekcopywritingbook
The Seven Forces of Success
Amazon: http://preneurmarketing.com/forcesofsuccessbook
You can try out a lot of the books we recommend in audio format with Audible:
http://audibletrial.com/preneurcast – Free trial with a free audiobook download for PreneurCast listeners

Visit http://preneurmarketing.com/preneurcast/ to download the audio of this episode.

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