Four things you must ask before hiring a copywriter or brand strategist

If you’re looking to hire a copywriter or brand strategist there are plenty of choices out there. But how do you know which was is right for your company?

Ask the following four questions:

– Does the person understand your business?

– Does the person understand psychographics (what your target market is THINKING)?

– Does the person understand how to write? (Sounds funny but there is a HUGE difference between being able to write and being able to write copy.)

– Does the person understand it’s a relationship? (The best copy and branding comes out of collaborative efforts, not a “take it or leave it” style.)

If you would like more information on what great copywriting and branding can do for you company, please contact me at

I look forward to hearing from you!

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