Copywriting Conference 2013: Panel Discussion · Content marketing, copywriting and creativity

The first Professional Copywriters’ Network Conference was held on 11 October 2013 at Haberdashers’ Hall, London.

Over 150 writers and marketers attended to hear four high-profile speakers, attend breakout training sessions and network.

The headline speakers were Dave Trott, Andy Maslen, Dee Blick and Graeme Archer (all featured in separate videos).

To learn more or join the PCN, please visit http://www.procopywriters.co.uk

PANEL DISCUSSION
Featuring (L–R) Dave Trott (The Gate), Sonja Jefferson (Valuable Content), Clare Lynch (Doris and Bertie) and Andy Maslen (Sunfish)
Chaired by Ian Guiver (Axon Garside)

The focus is how copywriters can reconcile the different demands placed on them in the digital age.

How can we attract and convert customers through online channels while still producing high- quality creative work?

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