Brand Writing Bootcamp & Copywriting Formats | Session 3 Part 2 – SMU102: Digital Copywriting

This lecture is part of the 100% free Digital Copywriting course offered by Social Media U.

In this lecture you will:

– explore the basics of best practice in producing written branding copy

– explore the various copywriting formats (radio, TV, print, digital and online

– develop your knowledge of branding originality and innovation

The full study unit, which has additional videos, preparatory reading, learning activities and further reading, will be live at the end of Jan 2015

Social Media U offers a free online Integrated Media course. Units of study include: Branding, Writing Effectively for the Web, Social Media Marketing, Effective Website Design (including SEO), Analytics and more.

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