Brand Writing Bootcamp & Copywriting Formats Session 3 (Part 2) SMU102; Digital Copywriting
This lecture is part of the 100% free Digital Copywriting course offered by Social Media U.
In this lecture you will:
– explore the basics of best practice in producing written branding copy
– explore the various copywriting formats (radio, TV, print, digital and online
– develop your knowledge of branding originality and innovation
The full study unit, which has additional videos, preparatory reading, learning activities and further reading, will be live at the end of Jan 2015
Social Media U offers a free online Integrated Media course. Units of study include: Branding, Writing Effectively for the Web, Social Media Marketing, Effective Website Design (including SEO), Analytics and more.
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- Email Writing Practice (Personal and Business)
- Email DOs and DON’Ts – Learn best practices for writing email in English!
- Direct Response Copywriting