Copywriting Secrets of the Pros Ford Saeks

Copywriting Secrets at Can anyone write great copy? I get asked that all the time. I tell them all the same thing: You already know how to do it!

Because you already know how to tell stories. I just have to teach you the proper structure, and UNTEACH you all the stuff your elementary and high school teachers taught you. If you ever made up a story for your children, you’re a copywriter. If you’ve ever gathered with friends as a teenager and told ghost stories, you can write copy. Great copywriters simply paint visual pictures of events. Events that happened in the past, events that may happen in the future, or events that wont ever happen–unless you buy their product.

You either paint the picture of the joy the prospect will get using your product, or you paint the picture of the hardship he will continue to endure without it. Why?

Because people love stories. No one is interested in dry facts and statistics about your product. But they will be captivated by a story that tells them how it will impact their life. And the more emotion that you bring into that story, the more compelling it will be to your prospect. The reality is that if you can talk – you can write great copy.

You are about to embark on a journey into the psychology and copywriting strategies that are used by the pros, like me, to generate millions of dollars in sales. Well explore the secrets that will help you craft compelling copy.

Your job as a marketer is to get into your prospects head and learn intimately what is causing him a headache. Put yourself in your prospects shoes and find out what is keeping him awake at night. Then, if your product or service can help him—make this clear to him in no uncertain terms.

A plain rational ad with all the logical reasons why your prospect should buy may not be enough. You’re going to need to break through the clutter of other marketing messages; the clutter in your prospects mind; and his possible denial and apathy.

That is going to mean copy with emotion—usually charged and sometimes confrontational.

As we explore the strategies and tactics of writing great copy, I cannot do so without mentioning the many great copywriters whove paved the way long before me, whom helped me dramatically improve my copywriting skills. Like my friends & colleagues, Randy Gage, Ted Nicholas, and Joe Vitale. And the legends, like Bob Bly, Joe Sugarman, and John Carltonjust to name a few of the masters.
What does it take to be a great copywriter?

The masters are curious about life; read a great deal; like to travel; have a variety of interests; find other people interesting, and; they are very good listeners.

The good news is You Have the Skills! But that skill may have been schooled out of you. To be a great marketing copywriter understand that you should write like you talk not with formal, boring, perfect English-type speak, but with a clear conversational style of writing.

There is no “right” way to write copy. The only real outcome you are looking for is “effective.” — Meaning that the prospect buys the product or service. The more you write copy—the better you will get at it. As long as you practice your skills will improve!

The strategies were going to cover WORK, regardless of the title, position or role in your company. I’ve seen amazing results from people who had no formal marketing training, so take good notes and put these secrets into action!

Lets look at a few of basics of Copywriting:

You’ll want to become an expert on your product & service before you can write about it. You need to know your Customers. Who are they? How to they behave? How to they buy? Identify the inherent emotion in the situation? Is it Fear, Success or something else? Make a benefits list of your product or service so you’ll know how to capture attention. When youre writing copy always Lead with Benefits and then Validate with Features. Take NO interruptions Take the phone off the hook, close your door, or tell everyone in your office that you cant be bothered. Write to one specific person in your target market. Make a list of the questions that you think the prospect has about your products/services.

Learn more about Ford Saeks, Internet Marketing Speaker at

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