Direct Response Copywriting

It’s funny where careers begin … I’ve spent most of my adult life working in rural Africa, teaching, and raising a family. Along the way, I’ve learned a lot about people, about different cultures, and about myself. And, of course, I’ve written – constantly… that’s how I discovered direct response copywriting.

I wanted to use my writing skills:-

To make a difference in the world!
To attract donations to worthy causes!
To help businesses grow so that they could give back to their communities!

So I studied the art of persuasion and dug deep into effective writers and speakers of the past. I studied psychology so I could understand what motivates people to change their behaviour. I studied copywriting masters, read book and took courses. 10,000 hours of practice and application later I certainly don’t know all there is to know, but I know more than most people about direct response copywriting – and I’m still learning, even as businesses reap the results of my work.

Rates : 0