Why You Should Always Write Cold Emails to 1 Person

How do you transform your writing from bland to highly relevant content that sparkles?

Henneke Duistermaat, copywriter and CEO of enchanting marketing and Salesfolk CEO Heather Morgan discuss copywriting best practices for sales and marketing.

Covered in this interview:
-how to write engaging headlines
-where to find ideas specific to your prospect
-the differences between writing for a blog and writing web copy
-a best practice for visualizing your audience as you write (this is an often-skipped step that will make a BIG difference in your writing)
-where to add “percolation time” in your writing process
-best practices for editing

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