Quick Copywriting Tips for Writing Attention-Getting Headlines
Looking for copywriting tips on how to write headlines?
http://WriteDirection.com presents this quick copywriting tip. One way to write attention-getting headlines is to promise something wonderful, but do not lie.
Veteran direct response copywriter Eugene Schwartz said the only job of your headline is to stop your prospects and compel them to read the second sentence of your ad.”
Advertising guru David Ogilvy said this about writing headlines, “On the average, 5 times as many people read the headline as read the body copy.
When writing your next headline consider this copywriting tip – promise something wonderful but do not lie.
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